Tag: Cognitive dissonance

Don’t believe everything you think: cognitive dissonance

sipress-cognitive-dissonance

“Some things have to be believed to be seen.” – Ralph Hodgson

I’ve often thought that once people identify with a political party, there is often an accompanying tendency to edit the world so that it conforms with their ideology. I suspect that exposure to more information about objective reality and politics quite often doesn’t affect partisan bias because people tend to only assimilate those “facts” that confirm what they already believe. Perhaps this is why many people become defensive, aggressive, incoherent and dogmatic when challenged with evidence that contradicts their fundamental world-view.

President Lyndon Johnson once said: It’s a heck of a lot easier to throw grenades than to catch them.

It’s always a good idea to look at who is lobbing the explosives, too. And to see if they are recycling their bombshells

It’s certainly the same with criticism, especially those which challenge our cherished beliefs. Critical thinking is a difficult and sometimes painful process. It requires facing often challenging and contradictory narratives about the fundamental nature of the world and ourselves, analysing and evaluating them. It also requires work: practice, time and effort. But the more you do it, the easier it becomes.

Critical thinking is the foundation for intelligence, for making sound decisions, and for accommodating dissonant narratives within our own paradigm, and importantly, for understanding them.

“Knowledge” isn’t simply something arising from a closed fact-finding mission to confirm what we already hold as a theory of the world, but rather, it’s about understanding the diverse views of others who are part of our world, after all, and who contribute to its rich, meaningful pluralism.

That doesn’t mean, of course, that each account or theory of the world has equal merit and worth, but without a genuinely critical and open exploration of other views, we cannot know the worth of our own views, let alone anyone elses’. Knowledge isn’t something we have, either, it’s something we have to do. Learning is a process that is ongoing, and knowledge is always subject to challenges, revision and expansion.

Never has there been a greater need for critical thinking, yet it seems there has never been a time when that has been more difficult, because of the constant bombardment from the media of fragmented, discordant, conflicting, non-linear narratives, purposefully misdirecting and whopping lies, dead cat ploys, semantic thrifts, glittering generalities, government PR, Orwellian double-speak and other strategies being deployed to keep us in a state of fearful, confused, manipulable stupification and, to be terribly Marxist about this … in a state of false consciousness. Well, dazed and confused, at the very least.

This Adam Curtis video (below) was originally shown as part of Charlie Brooker’s 2014 Wipe show. It’s about strategies adopted by political leaders, here and abroad, to keep the population confused, uncertain what to believe or what to do – and therefore powerless.

Cognitive dissonance warfare is one weapon of choice. It isn’t just the Tories that use this method. 

We are subjected to an overwhelming barrage of partial accounts, contradictory accounts, screaming headlines, vicious lies, smears and ferocious mudslinging – negative campaigning in the media. It’s like being trapped in a hall of mirrors with Beelzebub, a few of hells’ myrmidons and your best friends, all in fancy dress.

So how do we escape the hall of mirrors?

Well, I’ve already discussed critical thinking. A good approach is to look for integrity, consistency and coherence in narratives, as well as evidence to support and refute the claims being made. And it’s important to examine scope  –  what those narratives accommodate – how comprehensive they are, how much they connect up, how much they make sense. If they involve personal attacks, this is generally a strategy of diversion, and  indicate the group flinging smears has less to offer the public than the person or being viciously attacked. 

It’s also worth understanding a little more about cognitive dissonance.

Leon Festinger: Let’s see what happens when you are stood up by the aliens.

images

Leon Festinger is the social psychologist that proposed cognitive dissonance theory, which basically states that a powerful motive to maintain cognitive consistency can give rise to irrational, and often, maladaptive behaviour.

According to Festinger, we hold many cognitions about the world and ourselves; when they clash, an uncomfortable discrepancy is evoked, resulting in a state of tension known as cognitive dissonance. As the experience of dissonance is unpleasant, we are motivated to reduce or eliminate it to achieve consonance (agreement).

How we do so seems to be very much our own business, with avoidance, biased perception and denial commonly used as a defence to eliminate our discomforts – but as I pointed out earlier, the only real and lasting solution is critical thinking.

Leon Festinger once infiltrated a flying saucer doomsday cult in the late 1950s. The members of this cult had given up their entire lives – left everything and everyone behind – because they believed that the world was about to end and that their faith would ensure that they would be the sole survivors of a global flood. Up until the fateful day, the cult shunned publicity and didn’t entertain journalists.

Festinger posed as a member of the group and was present when the foretold space ship failed to show up. He was particularly interested in what would happen next. How would the disappointed cult react to the failure of their prophecy?

In science, when a theory is challenged by evidence that contradicts it, adjustments or ad hoc hypotheses are sometimes formulated to preserve the theory, attempting to explain away anomalies. However, ad hoc hypotheses are often a key characteristic of pseudoscience, as they are used to ensure a theory is never falsified, no matter how much evidence accrues to falsify that theory. Ultimately, it’s a get out clause for failed theories.

In science, whilst we accommodate gaps in our knowledge, the use of many ad hoc hypotheses is frowned upon. (Einstein’s proposition of hidden variables is a good example of this method of accommodating anomaly: he used an ad hoc hypothesis to explain quantum mechanics and maintain the integrity of relativity theory: explaining quantum entanglement without action at a distance).

Ad hoc hypotheses are a widely used strategy in managing cognitive dissonance. So, after the failure of their prophecy and the non-materialisation of the rescue space ship, the cult suddenly wanted publicity. They wanted media attention. This was apparently so the world would know how their faith had helped save the entire planet from flood.

The hypothesis was that aliens had spared planet earth for their sake – and now their new role was to spread the word and make us all listen. This fascinated Festinger. He observed that the real motivation behind the apparently inexplicable response was the need to not face an uncomfortable truth and to re-assert emotional comfort and equilibrium – to smooth over the apparently unacceptable and whopping inconsistencies between prophecy and events.

Theory and reality.

Explanations of events such as the one offered by the doomsday cult are clearly not founded on a rational process: it’s largely an emotional defence mechanism that is rationalised post hoc. Festinger coined the term “cognitive dissonance” to describe the uncomfortable tension we feel when we experience conflicting thoughts or beliefs (cognitions), or engage in behavior that is apparently opposed to our stated beliefs.

What is particularly interesting is the lengths to which people will go to reduce the inner tension without accepting that they might, in fact, be wrong. They will accept almost any form of relief, other than admitting being at fault, or mistaken. If a person believes, for example, that they are not racist, but then they discriminate against someone on the basis of race, they are then faced with the discomfort of acknowledging that they are racist after all. In an attempt to escape this discomfort, they may seek to rationalise (explain away) their behaviour on some other grounds, which may be spurious, but which allows them to hold on to their otherwise discredited belief.

Many UKIP supporters, for example, often say something like: “I’m not racist though, my brother-in-law/ friend/ uncle’s wife is actually Indian/Chinese/African” and so forth.

Another example is the “allthesame” myth. When you present people with evidence that refutes what was originally a Tory propaganda soundbite, rather than acknowledging verifiable evidence, some people choose to start a hate campaign aimed at trying to attribute all kinds of bizarre “motives” to the person simply telling a truth. Truth and populist perspectives are often poles apart.

And such tactics serve only to fragment opposition to the Right even further. Dividing people by using blame and prejudice further weakens our opposition to oppression. The oppressed can be very oppressive, it has to be said.

Festinger quickly realised that our intolerance for cognitive dissonance could explain many mysteries and irrationalities of human behavior.

Politicians have utilised this intolerance to their advantage – most particularly the Right, who deploy rhetoric heavily steeped in propaganda and behavioural manipulation techniques. (See Cameron’s behaviourist Nudge Unit,  I’ve previously discussed the implications of such manipulation on an unconsenting public and the ramifications for democracy.)

Marshall McLuhan once said: There is absolutely no inevitability as long as there is a willingness to contemplate what is happening.

Objective truth does not change according to our inclination to want something else. Facing that may be difficult at times, but the alternative is simply the idle creation of pseudo-enclaves of fleeting comfort – illusions that distract and disempower us. And make us apathetic.

It’s worth noting that totalitarian and authoritarian regimes arise in societies where populations are politically disengaged and apathetic. If we want to change unpalatable truths – part of the way things are –  the only way to do so is to have the courage, first, to face those truths head-on.

We can’t lie those truths away. There are no short-cuts or real, tenable escapes from that. We have to work our way through the confusion, avoiding the appeal and brief comfort of avoidance strategies, defence mechanisms and flat denial – short-cuts down what is invariably a cul-de-sac – difficult though that often is.

Look at where we are: we have Tory small minds attempting to justify the Tory notion of a small state. But small states and competitive individualism foster adversarial relationships, and reduce us all. Small states and individualism disconnect us from others, sever any sense of social responsibility, mutuality, cooperation and obligation we have towards others.

It divides, isolates and fragments us. Neoliberal small states make us all smaller individuals, less coherent, less connected. Less comprehending. We lose touch with social reality when we disengage with others. We become less rational agents. More dissonant. How can we hold rational, reasoned and democratic debates to oppose what is little more than Tory superstition and prejudice?  

But we must.

Iain Duncan Smith’s “magical elitism” thinking – he’s just knows he’s right – is another indication that we don’t have a democratic government that is willing to engage in dialogue: we have an authoritarian one that is interested only in imposing its own incoherent neoliberal monologue on the masses.

The Queen’s Honours list shows us just what we have become as a society this past 4 years, and how little worth we place on intelligence, honour, basic coherence, decency and genuine achievement. The Maurice Mills MBE is a farce – he blamed Hurricane Katrina on gay people – it’s like open, raucous, insane, cackling laughter from a decrepit, senile, evil elite that has lived far too long. One that is completely detached from our society and its needs. That’s the reality.

Cognitive dissonance theory is an example of the political misuse of psychology which is being used as a means of thought micro-management to ensure that we don’t move and progress. Personal and social development – growth – by their very nature demand that we have the courage to seek to extend ourselves beyond what we know and where we are. It’s very uncomfortable to acknowledge that we are limited, especially when some of that is our own doing, but it’s also essential we do acknowledge it in order to at least try and transcend those limits, extend their context step by step and make progress.

There are no alien space ships to save us from ourselves or from our government. It’s down to us to seek and evaluate the truth, and there really are no shortcuts to positive change and progress. But we can take responsibilty to ensure that what we hold to be true and the decisions we make are fully and bravely informed.

cogDisMeter

The ultimate aim of the “allthesame” lie is division and disempowerment of the Left.

1796655_294409220710133_3373329_n

The speech-writer for David Cameron in the run-up to the 2010 general election, Ian Birrellseems to have finger in every lie on behalf of the Tories. He’s the contributing editor of The Mail on Sunday, whilst writing columns regularly in several other papers. He’s been published in The Guardian, The Wall Street Journal, The Economist, The Daily Mail, The Financial Times, The Times, The Observer, The London Evening Standard, The Sun, The Daily Telegraph, The Sunday Telegraph, The Independent, The Independent on Sunday, Prospect, New Statesman and The Spectator.

On the 2nd January, Birrell cobbled together a somewhat strange and hugely speculative article in the Guardianclaiming that “a Tory-Labour unity coalition may be the only way forward after 7 May” and the two parties have more in common with each other than with the insurgents. A national government would prevent a constitutional crisis.”

There are no quotes or citations, just an unsubstantiated comment: “But most people in Westminster privately predict a hung parliament.”

As I said, entirely speculative, seemingly without an aim.

Birrell also claims there was “a brief flicker of unity” between the parties during the Scottish referendum. That’s a neat side-stepping of the fundamental fact that Labour, like most socialists, have always been internationalists, which has absolutely nothing to do with the Tories’ position on Scottish independence at all, and everything to do with Labour’s core values. It’s also a claim frequently made by the Scottish Nationalists –  Labour “sided with the Tories.” Anyone would think that the Scottish National Party want to undermine support for the Labour Party in Scotland…

There is of course a subtext to Birrell’s article. It is a piece of propaganda. The subtext is “the mainstream political parties are all the same.”

The “allthesame” myth came straight from Tory HQ. The BBC’s Tory correspondent Nick Robinson admitted live on air that Cameron’s best chance of winning the next election is if people believe politicians are “all the same.” That is very clearly not the case. I think this is a major ploy aimed at propagandarising an exclusively class-based identity politics, to target and fragment the “working class left.”

It purposefully excludes other social groups and also sets them against each other, for example, working class unemployed people attacking migrants – it really is divisive, anti-democratic, and quite deliberately flies in the face of Labour’s equality and diversity principles. That’s the problem with identity politics: it tends to enhance a further sense of social segregation, fragmentation and it isn’t remotely inclusive.

Of course it also enhances the tropes “outoftouch” and  “allthesame.” It’s a clever strategy, because it attacks Labour’s equality and inclusive principles – the very reason why the Labour movement happened in the first place – and places restriction on who ought to be included.

Think of that divisive strategy 1) in terms of equality; 2) in terms of appealing to the electorate; 3) in terms of policy. Note how it imposes limits and is reductive.

It also demoralises and confuses people.

The Tories set this strategy up in the media, UKIP have extended it further and the minority rival parties, including the Green Party and the Scottish National Party have utilised the same rhetoric tool: all of these parties frequently use the term “liblabcon”for example. That’s a sort of cognitive shortcut to what has been tacitly accepted, apparently, as a “common sense” view that partisanship amongst the mainstream parties is dead. I’ve written at length about this process of “normalisation” –  how social conservatism and neoliberalism have been absorbed culturally, and how this serves to naturalise the dominance of the Right and stifle the rationale for critical debate here – Manufacturing consensus: the end of history and the partisan man.

Be prepared for much more of this propaganda tactic: the Right are engaged in an all out war.

Firstly they know that Ed Miliband has edited their script, abandoning the free-market fundamentalist consensus established by Thatcherism in favour of social democracy.

Secondly, the right-wing media barons who set the terms of what is deemed politically palatable in Britain have never forgiven Ed Miliband for his endorsement of Leveson, which they believe is an unacceptable threat to their power.

Thirdly, they know Labour under Ed Miliband may well actually win the 2015 election.

It doesn’t take much effort to work out that the two main parties in competition have nothing in common at all. They debate oppositionally in parliament. Cameron attacks Miliband at every opportunity and on a very personal level, quite often. It’s plain, if you listen to the parliamentary debates, that neither man can stand what the other represents.

And how would the Tories and Labour reconcile their fundamental differences regarding human rights, the European Convention On Human Rights (ECHR) and the European Union? How about the bedroom tax? The National Health Service? Taxation? The welfare reforms? Equality? These are issues on which the two rival parties will never be able reach a consensus.

10635953_696483917087806_7307164383030383606_n

It’s quite difficult to assert that there are significant differences between the parties, because of the constant repetition of the “allthesame” lie. It has become almost like a comforting, lulling mantra and a shortcut from cognitive dissonance. People often get quite angry when confronted with evidence that challenges this soundbite. But policies provide very good evidence, they are scripted from ideologies and are statements of a party’s intentions.

Ed Miliband has been cautious in making policy promises and has said that he won’t pledge anything that he may not be able to deliver. Here are Labour’s key policies to date, each has been costed and evidenced.

The thing about policies that have been passed into law is that they can be verified on the Parliamentary website and elsewhere. How many of you reading this think that Blair was a “Thatcherite”? I’m not a Blairite. I do like Miliband, who is a very different leader than Blair was. Miliband denounced New Labour in 2010. His stance on Syria in 2013 draws a clean line under the Blair approach. Yet Blair is still being used as a stick to hit the Labour Party with.

The claims made in lying articles in the media and the often inaccurate and distorted claims of fringe party supporters are based on a propaganda technique called transfer and association, which is a method of projecting negative (or positive) qualities of a person, entity, object, or value (an individual, group, organisation) to another in order to discredit it (or sometimes, to make the second more acceptable, this tactic is used in advertising a lot.)

It evokes an emotional response, which stimulates the target to identify with recognised authorities. But that stick is hitting a closed door now. Newsflash: Blair hasn’t been party leader for some years.

I worked on compiling a list of New Labour’s policies, and despite Blair’s faults, there really were some outstanding achievements, such as the Equality Act, the Human Rights Act, various animal welfare laws, Every Child Matters and the Good Friday Agreement. I have listed New Labour’s achievements with a comparable list of the Coalition’s “memorable” moments, too. If you hated Blair, and see him as some sort of high priest of neoliberalism, it’s probably even more important that you read this. I promise it will help you to understand cognitive dissonance, at the very least, and perhaps to appreciate the importance of evidence and critical thinking: Political parties – there are very BIG differences in their policies.

And this, for some balance and perspective: Thatcher, Mad Cow Disease and her other failings, the Blair detour and déjà entendu, Mr Cameron.

The “allthesame” lie is a way of neutralising opposition to dominant ideas. It’s a way of disguising partisanship and of manipulating and reducing democratic choices. It’s nothing less than a political micro-management of your beliefs and decision-making.

It also reduces public expectation of opposition and in doing so it establishes diktats: it’s a way of mandating acceptance of ideology, policies or laws by presenting them as if they are the only viable alternative. And those that refuse to accept the diktats are enticed by the marginal parties who offer much, safe in the knowledge that they won’t have to rationalise, evidence, cost or deliver those promises. This also plays a part in diluting viable opposition, because the smaller parties tend to employ the same strategy to gain credibility and support – negative campaigning and repeated lies and soundbites.

Lynton Crosby, who has declared that his role is to destroy the Labour Party, rather than promote the Conservatives, based on any notion of merit, is also all about such a targeted “divide and rule” strategy. This is a right wing tactic of cultivating and manipulating apostasy amongst support for the opposition. It’s a very evident ploy in the media, too, with articles about Labour screaming headlines that don’t match content, and the Sun, Mail and Telegraph in particular blatantly lying about Labour’s policy intentions regularly.

Propaganda isn’t always obvious, and that’s how it works. We need to be very mindful of this.

Ultimately, the only party that will gain from any of this negative campaigning approach and divisive propaganda is the Tories. And that is who we should be collectively opposing.

The Tories launched their election campaign a couple of days ago, and already, it’s obvious that the entire campaign is founded on attempting to undermine Labour’s  credibility by telling lies about their economic management – The Tory election strategy is more of the same: Tories being conservative with the truth.

Contrast the Conservative with the truth approach I’ve discussed here with Miliband’s consistently genuine approach to politics – Ed Miliband: Labour election campaign will be one of hope, not falsehood.  

Whatever party you support and regardless of whether or not we agree on the issues I raise, my key aim, whenever I write, is to inspire a sense of responsibility and some critical thinking. That helps to reliably inform our decision-making.

I won’t apologise to my critics for being a Labour Party supporter, but I will always provide evidence and analysis to support and justify my own views and I will always be happy to engage in dialogue, provided that it’s a respectful and polite exchange. No party is above criticism, quite rightly so, as politics has to be an accountable, reflective and responsive process. That’s what democracy is about.

There is, however, a big difference between genuine criticism, on the one hand and propaganda and lies on the other, which are being masqueraded as “criticism.” If debate isn’t established on a genuine, critical exploration of evidence and establishing truths, then it’s not debate: it’s simply indoctrination.

Related

Don’t believe everything you think: it’s almost election time.

From  Psycho-Linguistics to the Politics of Psychopathy. Part 1: Propaganda

Ed Miliband is the biggest threat to the status quo we’ve seen for decades.

Once you hear the jackboots, it’s too late.

The moment Ed Miliband said he’ll bring socialism back to Downing Street.

Ed Miliband’s policy pledges at a glance

Miliband is an excellent leader, and here’s why.

Cameron’s Nudge that knocked democracy down: mind the Mindspace.

403898_365377090198492_976131366_nThanks to Robert Livingstone for the excellent memes.