Tag: Impression of consensus

TORIES SPENT £114,000 ON FACEBOOK LIKES AND ADS IN JUST ONE MONTH – Political Scrapbook

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Many thanks to Robert Livingstone

Article originally posted on Political Scrapbook, 13 Jan, 2014.

They’ve already been accused of trying to “buy the General Election” by quietly raising the legal spending limit by £6.2 million to £32.7m in the face of concerns from the Electoral Commission over ‘undue influence’. The party has reportedly amassed a war chest of more than £70 million.

So if you want a flavour of how much cash Tories could be splashing on their bid to retain power, have a look at the document below. It’s a £114,000 invoice from Facebook to the Conservative Party — and that’s for just one month.

The bill (which Scrapbook obtained as part of the spending returns for the Rochester and Strood by-election) is dated 2 December and lists its ‘billing period’ as ‘NOV-14′.

Tory Facebook invoice

The invoice is itemised as follows:

  • “Email Collection New” — £71,147.25
  • “Page likes – Conservatives” — £23,998.82
  • “4040 Likes” — £12,713.38
  • “Kelly Tolhurst for Rochester and Strood” — £3,084.41
  • “Video advertising” — £4,014.35

If this is representative, it means they could be spaffing around £1 million per year on Facebook alone.