The Tories now deem anything that criticises them as “abusive”. Ordinary campaigners are labelled “extremists” and pointing out flaws, errors and consequences of Tory policy is called “scaremongering”.
Language and psychology are a powerful tool, because this kind of use “pre-programs” and sets the terms of any discussion or debate. It also informs you what you may think, or at least what you need to circumnavigate first in order to state your own account or present your case. This isn’t simply name-calling or propaganda: it’s a deplorable and tyrannical silencing technique.
The government have gathered together a Behavioural Insights Team (BIT) – it is a part of the Cabinet Office – which is comprised of both behavioural psychologists and economists, who apply positivist (pseudo) psychological techniques to social policy. The approach is not much different to the techniques of persuasion used in the shady end of the advertising industry. They produce positive psychology courses which the Department for Work and Pensions (DWP) are using to ensure participants find satisfaction with their lot; the DWP are also using psychological referral with claims being reconsidered on a mandatory basis by civil servant “decision makers”, as punishment for non-compliance with the new regimes of welfare conditionality for which people claiming out of work benefits are subject.
Positive psychology courses, and the use of psychological referral as punishment for non-compliance with the new regimes of welfare conditionality applied to people claiming out of work benefits are example of the (mis)application of Cognitive Behavioural Therapy (CBT).
CBT is all about making a person responsible for their own thoughts and how they perceive events and experiences and can sometimes be used to empower people. But used in this context, it’s a political means to push an ideological agenda, entailing the “responsibilisation” of poverty, with claimants being blamed for not having a job or for being ill and/or disabled.
However, responding with anger, sadness and despair is normal to many events and circumstances, and to deny that in any way is actually grotesque, cruel and horrendously abusive – it’s a technique called gaslighting – a method of psychological abuse that is usually associated with psychopathic perpetrators.
Gaslighting techniques may range from a simple denial by abusers that abusive incidents have occurred, to events and accounts staged by the abusers with the intention of disorienting the targets (or “victims”.)
The government is preempting any reflection on widening social inequality and injustice by using these types of behavioural modification techniques on the poor, holding them entirely responsible for the government’s economic failures and the consequences of class contingent policies.
Sanctions are applied to “remedy” various “defects” of individual behaviour, character and attitude. Poor people are being coerced into workfare and complicity using bogus psychology and bluntly applied behavioural modification techniques.
Poor people are punished for being poor, whilst wealthy people are rewarded for being wealthy. Not only on a material level, but on a level of socially and politically attributed esteem, worth and value.
We know from research undertaken by sociologists, psychologists and economists over the past century that being poor is bad for mental wellbeing and health. The government is choosing to ignore this and adding to that problem substantially by stripping people of their basic dignity and autonomy.
The application of behavioural science is even more damaging than the hateful propaganda and media portrayals, although both despicable methods of control work together to inflict psychological damage on more than one level. “Positive psychology” and propaganda serve to invalidate individual experiences, distress and pain and to appropriate blame for circumstances that lie entirely outside of an individual’s control and responsibility.
Social psychologists such as Melvin Lerner followed on from Milgam’s work in exploring social conformity and obedience, seeking to answer the questions of how regimes that cause cruelty and suffering maintain popular support, and how people come to accept social norms and laws that produce misery and suffering.
The “just-world” fallacy is the cognitive bias (assumption) that a person’s actions always bring morally fair and fitting consequences to that person, so that all honourable actions are eventually rewarded and all evil actions are eventually punished.
The fallacy is that this implies (often unintentionally) the existence of cosmic justice, stability, or order, and also serves to rationalise people’s misfortune on the grounds that they deserve it. It is an unfounded, persistent and comforting belief that the world is somehow fundamentally fair, without the need for our own moral agency and responsibility.
The fallacy appears in the English language in various figures of speech that imply guaranteed negative reprisal, such as: “You got what was coming to you,” “What goes around comes around,” and “You reap what you sow.” This tacit assumption is rarely scrutinised, and goes some way to explain why innocent victims are blamed for their misfortune.
The Government divides people into deserving and undeserving categories – the “strivers” and “scroungers” rhetoric is an example of how the government are drawing on such fallacious tacit assumptions – that utilises an inbuilt bias of some observers to blame victims for their suffering – to justify social oppression and inequality that they have engineered via policy.
The poorest are expected to be endlessly resilient and resourceful, people claiming social security are having their lifeline benefits stripped away and are being forced into a struggle to meet their basic survival needs. This punitive approach can never work to “incentivise” or motivate in such circumstances, because we know that when people struggle to meet basic survival needs they are too pre-occupied to be motivated to meet other less pressing needs.
Maslow identifies this in his account of the human hierarchy of needs, and many motivational studies bear this out. This makes the phrase trotted out by the Tories: “helping people into work” to justify sanctions and workfare not only utterly terrifying, but also inane.
Unemployment is NOT caused by “psychological barriers” or “character flaws”. It is caused by feckless and reckless governments failing to invest in growth projects. It’s not about personal “employability”, it’s about neoliberal economics, labour market conditions, political policies and subsequent socio-structural problems.
Public policy is not a playground for the amateur and potentially dangerous application of brainwashing techniques via the UK government’s Behavioural Insights Team (BIT) or “nudge unit”. This is NOT being nasty in a nice way: it is being nasty in a nasty way; it’s utterly callous.
The rise of psychological coercion, “positive affect as coercive strategy”, and the recruitment of economic psychologists for designing the purpose of monitoring, modifying and punishing people who claim social security benefits raises important ethical questions about psychological authority. Psychology is being used as a prop for neoliberal ideology.
We ought to be very concerned about the professional silence so far regarding this adoption of a such a psychocratic, neo-behavourist approach to social control and an imposed conformity by this government.
Pictures courtesy of Robert Livingstone
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